Booking Holdings Inc. (Formerly The Priceline Group Inc.)

United States of America Country flag United States of America
Sector: Travel & Tourism
Ticker: BKNG
Factsheet Factsheet

Market multiple valuation of Booking Holdings Inc. ( BKNG | USA)

The most common multiple used in the valuation of stocks is the P/Earnings NTM multiple (Price to Earnings). P/E relates the current share price with the market expectations in terms of Earnings Per Share. This multiple is used to compare a company's market value with its earnings. A company with a high P/Earnings NTM is considered to be overvalued; a company with a low P/Earnings NTM is considered to be undervalued.
The P/Earnings NTM ratio of Booking Holdings Inc. is significantly higher than the median of its peer group: around 16.00. The company valuation of Booking Holdings Inc. according to these metrics is way above the market valuation of its peer group.
The P/Earnings NTM ratio of Booking Holdings Inc. is significantly higher than the average of its sector (Travel & Tourism): 13.42. The company valuation of Booking Holdings Inc. according to these metrics is way above the market valuation of its sector.
The P/Earnings NTM ratio of Booking Holdings Inc. is lower than its historical 5-year average: 25.4. The (current) company valuation of Booking Holdings Inc. is therefore below its valuation average over the last five years.

Valuation
P/E Last P/E (e) 2025P/E NTM
Booking Holdings Inc.Free trialFree trialFree trial
International PeersFree trialFree trialFree trial
Travel & Tourism12.9613.3613.42
NASDAQ 10030.2920.2518.50
United States of America0.6011.4811.57
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Beta (Ref: NASDAQ 100)
Levered betaUnlevered beta
1-Year0.810.80
2-Year0.790.78
3-Year0.870.87
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Stock Perf excl. Dividends (in USD)
BKNGNASDAQ 100Rel. Perf.
Year-to-Date4.0%-4.5%8.5%
1-Week1.2%1.4%-0.1%
1-Month24.0%17.4%6.6%
1-Year41.1%10.9%30.2%
3-Year135.4%58.1%77.3%
5-Year261.0%117.6%143.4%
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International Peers - Booking Holdings Inc.
Company NameCtryMarket
Cap.
last (mUSD)
Booking Holdings Inc.USA170 953
International Peers Median0.52
TripAdvisor Inc.USA2 077
Expedia Group, Inc.USA20 756
China CYTS Tours Holdin...CHN976
Webjet LimitedAUS1 065
H.I.S.Co., Ltd.JPN-0.00
GPRV Analysis
Created with Highcharts 4.1.70/102/104/106/108/1010/10
Booking Holdings Inc...
Intl. Peers
U.S Patents No. 7,882,001 & 8,082,201
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Net Sales Chart
Created with Highcharts 4.1.7Millions USD201920202021202220232024 (e)2025 (e)2026 (e)2027 (e)0k10k20k30k40k
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Quotes Chart

1-Year Rebased Stock Chart

  • Booking Holdings Inc.
  • NASDAQ 100
Created with Highcharts 4.1.7Jan '25Sep '24May '25-25%0%25%50%
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Did you know ?

Multiples charts provide an effective way to quickly analyze a company's valuation over a period of time, and compare it against the valuation of another company, a personal list, or a market index.

About Market Multiples

Many methods can be used to value a company. In reality, business valuation is often a combination of these different approaches. One of the most widely used quantitative methods is the market multiples method. The market valuation is utilized generally as a primary market input, to provide an objective starting point for the valuation. Put simply, this method multiplies the sales or profits of a business by an industry averaged multiplier to calculate the Market Value of the business.
Current multiples include:
- Historical multiples based on standardized financials for the last completed fiscal period: Last, Last Twelve Months (LTM);
- Forward multiples based on consensus estimates for the current fiscal period and next ones: Next Twelve Months (NTM), FY0, FY1.
Current multiples based on per-share metrics (such as earnings per share or book value per share) are calculated using the last closing price, while current multiples based on company-level metrics (such as net sales, EBIT or EBITDA) are calculated using the current market cap or EV (Enterprise Value).