SALES TO TOTAL ASSETS
  Definition
  
Net sales / Average total assets (in %)

  Comment
  
Also known as Asset Turnover, this ratio measures how efficiently assets are used to make sales. This ratio is also related to pricing strategy, being more useful for fast-growing companies to check if they are actually increasing revenue in proportion to sales.
Businesses such as software can generate tremendous sales per currency unit of assets whereas electric utilities or cable TV firms require a huge asset base to generate sales.

  Reference
  
Net Sales

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